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Science, experience and perspective on strength, food and energy

What the research says, what I see coaching women every week, and what I'd tell a friend.

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Zoe wrapped up in a duvet in bed, with only her face showing. Energy and recovery

How to Actually Get Better Sleep (Start Here Before Trying Anything Else)

Better sleep starts with one decision: what time you are going to bed today. Here is the 10-3-2-1-0 framework and which habit to start with.

4 min read
Women resting on mats on the turf at Good Reps in Prospect Heights during a Fitness by Zoe session. Client stories

You're Not a Low-Energy Person. You're an Under-Resourced One.

If you sleep enough and still feel flat, the answer probably isn't more rest. Energy is an output. Here are the three inputs one client changed.

4 min read
Two takeout bowls held over a table: shredded chicken with greens and peppers, and salmon with roasted vegetables. Nutrition

Why the Diet Advice You Grew Up With Doesn't Work on Your Body Now

Eating less isn't the same as eating enough of the right foods. Why 90s and 2000s diet rules leave women who strength train underfed.

3 min read
Zoe taking a mirror selfie at home, next to a plant and a bowl of lemons. Mindset

I've Checked My Stomach in the Mirror Every Day Since I Was Sixteen. Here's What Finally Changed.

I have checked my stomach in the mirror every day since I was sixteen. The habit didn't go away. My relationship to what I saw did.

5 min read
A group running up a long flight of stone stairs in a park during an outdoor workout. Strength training

Do You Need Cardio to Lose Weight or Get Toned? Probably Not, and Here's What to Do Instead.

Most women start with cardio, but for the toned look it is the wrong starting point. Strength training builds the muscle that makes it visible.

5 min read
A group running up wide stone steps in a park on a summer evening. Strength training

What Is Zone 2 Cardio, and Do You Actually Need It?

Zone 2 is a sustained, conversational pace you could hold for 30-60 minutes. What it is, how to tell you are in it, and how much you need.

6 min read
Zoe leading a group through side planks on mats in a living room studio. Strength training

How to Design Your Own Strength Training Program (The Part Most Guides Skip)

Most guides tell you which exercises to do. This one covers your constraints, the four movement patterns and why a program stops working.

4 min read
Zoe doing dips on an outdoor rooftop rig. Strength training

I Was the Most Consistent Person in the Gym for Years. Here's Why I Had Nothing to Show For It.

Being consistent with your workouts isn't the same as training effectively. Why years of showing up built nothing, and what changed.

4 min read
Zoe asleep under a white duvet on a couch, worn out. Strength training

The Programming Mistakes I See Most (Including the Ones I Made for Years)

Most workout programs stall for the same structural reasons, not from lack of effort. The six programming patterns that quietly stall progress.

5 min read
Zoe talking with a small group of women sitting on mats in a narrow strength studio. Mindset

The Only Way to Do an Exercise Wrong? Not Doing It.

The fear of doing an exercise wrong is almost never about technique. It's about being watched while you learn. What to do instead of waiting.

4 min read
A Fitness by Zoe cap on a tub of whey protein powder on a kitchen counter. Nutrition

How to Hit Your Protein Goals Eating Fast Food (A Framework I Taught to Teenage Athletes First)

What to order at a fast food chain to hit your protein goals: prioritize grilled protein, add vegetables or fruit, and go easy on the sauces.

5 min read
Zoe smiling, sitting on the grass in a park during an outdoor workout. Mindset

How to Actually Get Back Into Working Out After a Break

Getting back into exercise after time off works best when the plan adjusts to where you are today. Why the first few weeks matter most.

3 min read
Zoe cheering on a client holding a side plank in a gym. Mindset

What Happens When You Actually Get What You Wanted

Reaching a goal and feeling strangely flat isn't a sign you didn't want it enough. It has a name: the arrival fallacy. Here is what it means.

3 min read
Zoe Schwartz coaching a client through a hip hinge at Good Reps in Prospect Heights. Client stories

Run Your Race

Wanting to quit a program right when it's working isn't a sign the plan is wrong. Often the repetition is wearing on you, not the results.

3 min read
Two women training with kettlebells at Good Reps in Prospect Heights. Strength training

Can You Build Muscle After 40? Here's What the Research Actually Says.

Yes, women can build muscle after 40, including well past menopause. What changes with age is how much training volume it takes to get there.

4 min read
Zoe Schwartz mid-stride doing a running drill on a New York City rooftop. Strength training

Strength Training for Runners: A 2-3x Weekly Routine You Can Take and Run With

Strength train two days a week, three if your mileage allows, 30-40 minutes a session: prep, produce force, one-leg force and absorbing force.

6 min read
A group of smiling women flexing their arms outdoors on a summer day. Energy and recovery

Why Walking Beats Burpees for Getting Leaner

Burpees burn more calories per minute, but walking wins over a day: 25 burpees burn about 20 calories, a 15-minute brisk walk about 70.

3 min read
Wooden blocks spelling FBZ on a dock, looking out over calm water and a sailboat. Mindset

Lost Your Motivation to Work Out? Why "Looking Hot" Stops Being Enough

Lost your motivation to work out? If looking hot got you started but isn't keeping you going, here's why your why ran out and how to find a new one.

4 min read
Zoe as a young girl in her West Side Soccer uniform, kneeling with a ball, next to her 1998 Flames team photo with the other players' faces blurred. Mindset

Athletes Get Coached. The Rest of Us Get Cut.

Never been athletic? Fitness feels harder when you were left out before anyone coached you. It's a coaching gap, not an ability gap.

4 min read
A group of women smiling together after a Fitness by Zoe strength workshop in a Brooklyn gym. Mindset

The "Good" Rice Pudding: How to Make Time for Fitness When You Can't Be Great at Everything

Making time for fitness means choosing what to let slide. A strength coach on optimization culture and why fitness needs a permanent seat at the table.

4 min read
At a Fitness by Zoe workshop in Brooklyn, one woman kneels beside another to coach her through a barbell deadlift while the group looks on. Mindset

Struggling to Work Out as a Busy Parent?

For busy parents, losing a workout often means losing an hour out of the house. Why that third place matters, and how to protect it this winter.

5 min read
Zoe Schwartz coaching a small group of women during an outdoor workout in a park. Mindset

Why Is It So Hard to Work Out When You Work From Home?

Working from home took away the start and end of the day. Why that makes workouts slip, and how to put a start line back into your workday.

4 min read

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