Zoe Schwartz, strength and nutrition coach for women

I'm the founder of Fitness by Zoe. Native New Yorker, based in Prospect Heights, Brooklyn. 10+ years coaching and 500+ women coached.

Where I have worked

My story

I wasn't athletic growing up

I've spent most of my career as a desk worker. But when I do anything, I go all in. Fitness was no exception.

I spent two decades trying nearly every modality and alternating between great progress and an unhealthy relationship with food and my body.

When I finally figured out what actually works, everything changed.

I built the FBZ system around women's real lives, not a fixed class time, so you can get there faster than I did.

Certified since 2015

ACE Certified Personal Trainer
ACE Behavior Change Specialist
ACE Youth Fitness Specialist
Landmine Level I and II
CPR/AED
MBA, UVA Darden School of Business

Zoe Schwartz in a grey blazer against a blue wall during her corporate years — From my 15+ years in corporate roles.

Why FBZ is different

It's the other 23 hours

Any trainer can guide you through a random workout for an hour. It's the other 23 hours in the day that decide whether it sticks.

Honesty and empathy

No fluff, no judgment.

Presence and partnership

We meet you where you are and help you zoom out.

Humor and humanity

Training should add to your life, not drain it.

Progress over perfection

You don't need to be fixed. You need to be supported.

A mind-body approach

Fitness, nutrition, mindset and recovery. The four pillars of the FBZ Method.

Exceptional programming

Your plan adapts as you do.

Timeline

From a desk job to full-time coach

2013
Graduated from Darden and went back to a demanding role at General Mills. Started with my first personal trainer, Andrea Claassen.
2014
Certified as a personal trainer.
2015
Moved to NYC for a leadership role at Tough Mudder. Started free Fort Greene Park boot camps for coworkers and friends.
2016 TO 2019
Ran seasonal boot camps, partnered with gyms and built a private training clientele while leading marketing teams.
2020
Named the #1 instructor on ClassPass as the pandemic moved everything online. Taught from my Brooklyn apartment while Marketing Director at Equinox.
2023
Left my London CMO role, joined a mentorship program and prepared to take FBZ full-time.
2024 TO NOW
FBZ is my full-time work. I coach women online nationwide, with in-person options in Brooklyn.

Zoe with colleagues at a Tough Mudder event holding signs that say Keep it up — With colleagues at Tough Mudder.

About ten people flexing together after one of Zoe's free Fort Greene Park boot camps in 2015 — After a free Fort Greene Park boot camp, 2015.

From a client

"Zoe is both a fitness trainer and a life coach. You look up one day and boom, you've got it."

Liz E.

See how I coach

Strategic Strength is my one-to-one coaching program, starting with your first 3 months. In Brooklyn, there is also a monthly women's strength workshop.

Strategic Strength coaching The monthly workshop

If this sounds like your life, let's talk.

Start with a short application, then book your free 30-minute Wellness Strategy Session. We look at where you are, what has got in the way before, and what would fit the life you have now.

Apply for coaching

5.0 from 37 Google reviews

A short application first
Then 30 minutes, by video
No pressure to sign up
You leave with a next step either way

Not ready yet? Come to a $10 workshop in Brooklyn, or get The Strength Edit newsletter.