Consistency, Meet Transformation.

Strength training isn’t just about building muscle. It changes how you show up in every part of your life. If you want to feel strong, capable, and confident in your body again - and you’re ready for a plan that adapts to your real life, without burnout or extremes - you’re in the right place.

Hi, I’m Zoe — founder of Fitness by Zoe!

While leading marketing teams and rising the corporate ladder, I built FBZ as a side hustle over 10 years ago. Today, it’s my full-time mission: helping women build strength, confidence, and resilience through personalized coaching, group accountability, and fun.

Coach Zoe

“I’m a totally different person since working with Zoe. It’s so much more than just fitness.”

You've likely experienced this...

What used to work… doesn’t. The routine that once delivered results has stalled.

Your body, schedule, or priorities have shifted, and you feel stuck — wondering if maybe this is just how it is now.

You’ve tried programs, classes, or trainers before. Some were great in another season, but now they don’t fit.

Maybe they ignored how your energy, schedule, or even hormones have changed. What got you here won’t get you there. You need support built around where you are right now — not where you were five years ago.

You’re the person everyone relies on — at work, at home, in your community.

But when it comes to yourself, the gaps grow longer, and the routine fades. You don’t need more willpower. You need a system and support that adapts with you, so you can show up — even on the days you don’t feel like it.

Want to have a chat with Zoe about solving this?

Book Your Free Call

About Me

I founded Fitness by Zoe (FBZ) to help high-achievers like you reclaim control of your health without sacrificing your ambition.

I know what it’s like to juggle career goals, personal responsibilities, and the pressure to "have it all together." That’s why I created a coaching ecosystem that goes beyond workouts. My approach blends mindset coaching, energy management strategies, and personalized fitness to help you prioritize your well-being and sustain your results long term. I’m certified through the American Council on Exercise in Personal Training, Youth Fitness, and Behavior Change, and I hold an MBA from the University of Virginia’s Darden School of Business. I bring both science and structure to every program I build.

you may recognize me from

my work

Working with ambitous high achieving women

We've achieved results like these

498

500+ women I’ve worked with

Recognizing that you don’t need to do cardio 4-5x per week to stay fit has been eye-opening. I appreciate Zoe’s focus on recovery techniques.

MZ G.

This journey has transformed me beyond fitness. I am energized and confident when I wake up, ready to take on the day. I'm happier within myself, and that positivity radiates through all of my relationships.

Racquel S.

This is so much more than fitness. It's about mental health, nutrition, time management, and developing meaningful relationships....So many people have come up to me since working with Zoe tell me that I am a totally different person.

Uma L.

This is our system for success

Get Clear on Where You Are

We begin with an in-depth intake process that covers your training history, goals, stress levels, lifestyle, mindset, and any limitations. This gives us a 360° view of where you're starting from — so we never assume, and always personalize.

Match With the Right Coaching Track

Using your intake responses, we assign you to the coaching track that best fits your needs. Whether you're rebuilding consistency, chasing performance, or needing flexibility, our ecosystem includes dozens of expertly built programs designed to meet you at your exact level. Every program includes the structure you need with the flexibility to grow.

Stay Consistent With Structure + Support

Success doesn’t come from the perfect plan — it comes from consistency. That’s why we layer:
- Weekly check-ins to keep you accountable and adjust as needed
- Progress tracking so you always see where you're winning
- Real, human feedback from me and my coaching team

I’ve had more confidence and joy in regards to what my body can do. I’m also quite pleased with my ability to push myself physically.

Val C.